MEGA

Mobile Enterprise Growth Alliance - http://www.mega.org.au

I'm lucky enough to be participating in the MEGA program this year.  The opportunity came up through the course I'm studying externally at UniSA (Bachelor of Business, Management of Information Systems).  It only counts for 1 subject, and I'm fairly sure it'll be a lot more work than if I took the easy road and signed up for an elective in lawn mowing or something, but there are a few things about this course that grabbed my attention....

Firstly, I'll get to learn about an emerging / growing industry (Mobile apps)...

I'm sure I can knock out a mobile app (I've cranked out a few iPhone / iPod touch apps already using the iPhone SDK).... but I think there's more to it than that - like the business and feasibility aspects of mobile applications.  It's not the desktop (an established industry), it's very new.  As per normal, I'm sure Apple will throw a spanner into the works of the incumbent mobile applications market, but it doesn't help to know from the experts what the existing challenges were before Apple stepped into the arena.

Secondly,  the program is taught by industry guru's not people who are haven't left university.  Not surprising I suppose - UniSA support it and often use industry types rather than career academics (that's why I like them).

Course Format - Incase you're interested in doing it too....

Team Building and Orientation 1 (Feb 19th)
Team Building and Orientation 2 (Feb 26th)
Workshop 1: Market Analysis 1 (March 5th)
Workshop 2: Market Analysis 2 (March 12th)
Workshop 3: Idea Generation 1 (March 18th)
Workshop 4: Idea Generation 2 (March 19th)
Workshop 5: Tech Test 1 (April 8th)
Workshop 6: Tech Test 2 (April 9th)
Workshop 7: Feasibility 1 (April 22nd)
Workshop 8: Feasibility 2 (April 23rd)
Workshop 9: Feasibility Panel (April 30th)